Malta is a drink that is brewed from malted barley, but is not fermented and does not contain alcohol. The fundamental reason why we chose this product was because of the rising demands in the market to diversify our product range because of a peculiar class of people who would rather alienate themselves from the often social drinkers but want to ﬁt in and be part of the pack. Malt drinks have grown to be extremely popular over the past two decades and since then they have viscously bombarded the soft drinks market with quite the benevolence that you wouldn’t expect and therefore they were very well accommodated. We sought to venture and it definitely got the response it deserved.
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