Distribution through appointed agents
Distribution of Soft Drinks is done from the plant using our trucks and third parties or agents. The agents used for distribution of CSD’s will also be utilised to distribute the new products from the ongoing projects. These agents are well trained in distribution and have wide knowledge of the market dynamics and have served the company for many years. They distribute mainly to retail outlets within the region and to other
regions in the country.
Self-Distribution
Rest of distribution is done through our company staff and sales trucks with designated route sales. This is mainly to retailers and channel out lets such as institutions, special events (weddings, sports gatherings etc.), supermarkets, motels, hotels and airlines.
Walk-in customers
The plant also handles a small percentage of walk-in customers who come to the plant to directly purchase products.