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BACKGROUND

Jambo Food Products is a limited company incorporated in the United Republic of Tanzania. It is a subsidiary of the Jambo Group of Companies Limited located in Shinyanga, a strategic location in the Lake Region. Operations at the CSD plant were launched in June 2016. The establishment of the CSD plant was mainly driven by the Directors’ vision of providing affordable and high quality carbonated soft drinks for the local and export markets.

VISION

Our Vision is to be the Best in Class in Carbonated Soft Drinks, Fruit Juice Drinks, Drinking Water and other food products provider locally and internationally. We aspire to benchmark ourselves to world class manufacturers and players in the industry and market.

MISSION

Capture market share and grow profitable sales volumes by manufacturing and consistently availing high quality products to satisfy and exceed our customers’ and consumers expectations

PRODUCTION CAPACITY & PRODUCTS’ PORTFOLIO

As the demand for soft drinks grows in Tanzania, Jambo Food Products Limited has heavily invested in providing soft drinks as well as water for the low- and middle-income earners in Tanzania and has extended supply to the Great Lakes region, East African countries and even overseas export. Part of the Directors’ visions for the company is to be able to cater for the needs of medium and low-income earners hence the pocket friendly price of our carbonated soft drinks and bottled drinking water. Our current installed capacity consists of three state of the art bottling lines with an average total capacity of 96,000 Bottles per Hour or 80,000 cartons per day @ 24 bottles for carbonated soft drinks, fruit juice drinks and drinking water. A fourth bottling line of a high capacity 36,000 BPH is being planned for commissioning in June 2021.

SALES REGION CAPACITY

SALE ZONES

  • LAKE
  • CENTRAL
  • COAST
  • NORTHERN
  • SOUTHERN
  • WESTERN

This planned increase in production capacity is mainly as a result of the huge market demand success after the production and launch of our highly sort after brands of “JAMUKAYA” Jambo Cola, Jambo Malta drinks, Jambo Juices, Jambo drinking water and allied brands. From these brands mix the plant is currently producing a total of 44 SKUs in 300ml, 500ml, 1Lt and 1.5 Lt pack sizes.

OTHER PRODUCT LINES

In its quest for meeting and exceeding our customers and consumers demands and expectations, Jambo
Food Products Limited is currently at an advanced stage of commissioning the following production
facilities sourced from world renowned state of the art suppliers: -

  1. Hard Candy Manufacturing plant
  2. Biscuit Manufacturing plant
  3. Bread & Cakes baking plant
  4. Honey refining and packaging plant
  5. Aseptic Fruit Pulp extraction and packaging plant
  6. Ice Cream Manufacturing Plant

These projects are scheduled for commissioning between September 2020 and Quarter 1 of Year 2021.

DISTRIBUTION

Distribution through appointed agents

Distribution of Soft Drinks is done from the plant using our trucks and third parties or agents. The agents used for distribution of CSD’s will also be utilised to distribute the new products from the ongoing projects. These agents are well trained in distribution and have wide knowledge of the market dynamics and have served the company for many years. They distribute mainly to retail outlets within the region and to other

regions in the country.

Self-Distribution

Rest of distribution is done through our company staff and sales trucks with designated route sales. This is mainly to retailers and channel out lets such as institutions, special events (weddings, sports gatherings etc.), supermarkets, motels, hotels and airlines.

Walk-in customers

The plant also handles a small percentage of walk-in customers who come to the plant to directly purchase products.

PACKAGING SOLUTIONS

Self-Manufacture of Packaging Materials – Preforms & Closures

In order to achieve self-sufficiency and market competitiveness, Jambo Food Products Limited has leveraged on backward integration by investing in self-manufacturing of key packaging materials ranging from closures, shrink film and preforms. The impact of this strategy is minimisation of production costs. Plastic resin granules that are used for manufacturing of the bottling units are imported from approved suppliers in the Middle & Far East. They are put through a process of heat treatment and colour additives which determine the final packaging material.

 

 

QUALITY COMMITMENT

 

The company is committed to producing products of the highest quality which meets and exceeds customers’ expectations. Testing and auditing of Quality attributes and procedures is done through the entire value chain to ensure that quality is in-built into the products. This is done cost effectively to minimize the Cost of Non-Conformance. To confirm our promise of Quality Commitment the plant is in the processing of the Food Safety Management Standard ISO 22000:2018 with a desire of certification by June 2021

COMPANY RESOURCES

800+

EMPLOYEE

250+

TRUCKS

40

PRODUCTS RANGE

161874

SQM COMPANY AREA

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